About this Research Topic
Frontiers in Communication invites submissions for a Research Topic on destination advertising in the digital age. As tourists resume their travels and destinations compete to attract visitors using new forms of advertising and marketing communications, there is a need to explore the evolving landscape of destination advertising and the theories that explain their effects.
The rapid advancement of technology and the proliferation of social media have revolutionized the way destinations promote themselves. Emerging forms of advertising, such as short videos on TikTok, virtual and augmented reality, and the rise of social media influencers, have opened up new avenues for reaching and engaging with audiences. These innovative approaches have transformed destination advertising, challenging traditional methods and prompting a reevaluation of their effectiveness.
In this Research Topic, we seek contributions that address the following research questions:
• Which forms of destination advertising are proving to be the most successful in the current digital landscape?
• What theories and frameworks explain the effects and outcomes of destination advertising strategies?
• How can new tools and technologies, such as electromyography, electroencephalogram, eye-tracking, and other neuromarketing measures, contribute to evaluating the effectiveness of tourism advertising campaigns?
• What are the implications of destination advertising on consumer behavior, perceptions, and decision-making processes?
• What role does sustainability play in destination advertising, and how do sustainable destination advertising campaigns contribute to the overall sustainability goals of a destination?
• What role does sustainability play in destination advertising, and how do sustainable destination advertising campaigns contribute to the overall sustainability goals of a destination, including environmental preservation, community empowerment, and cultural heritage conservation?
• How do new forms of destination advertising, such as short videos on TikTok and virtual and augmented reality experiences, influence consumer behavior and decision-making processes?
• How can destinations leverage social media influencers as part of their destination advertising strategies, and what factors contribute to the success of such collaborations?
We welcome original research papers, case studies, and literature reviews that provide novel insights into destination advertising. Submissions should address the research questions mentioned above and explore the theoretical, methodological, and practical implications of destination advertising in the digital age. We encourage interdisciplinary perspectives and empirical studies that integrate theories from various fields, including marketing, communication, psychology, and tourism.
We look forward to receiving your contributions and engaging in a thought-provoking exploration of destination advertising in the digital age.
The rapid advancement of technology and the proliferation of social media have revolutionized the way destinations promote themselves. Emerging forms of advertising, such as short videos on TikTok, virtual and augmented reality, and the rise of social media influencers, have opened up new avenues for reaching and engaging with audiences. These innovative approaches have transformed destination advertising, challenging traditional methods and prompting a reevaluation of their effectiveness.
In this Research Topic, we seek contributions that address the following research questions:
• Which forms of destination advertising are proving to be the most successful in the current digital landscape?
• What theories and frameworks explain the effects and outcomes of destination advertising strategies?
• How can new tools and technologies, such as electromyography, electroencephalogram, eye-tracking, and other neuromarketing measures, contribute to evaluating the effectiveness of tourism advertising campaigns?
• What are the implications of destination advertising on consumer behavior, perceptions, and decision-making processes?
• What role does sustainability play in destination advertising, and how do sustainable destination advertising campaigns contribute to the overall sustainability goals of a destination?
• What role does sustainability play in destination advertising, and how do sustainable destination advertising campaigns contribute to the overall sustainability goals of a destination, including environmental preservation, community empowerment, and cultural heritage conservation?
• How do new forms of destination advertising, such as short videos on TikTok and virtual and augmented reality experiences, influence consumer behavior and decision-making processes?
• How can destinations leverage social media influencers as part of their destination advertising strategies, and what factors contribute to the success of such collaborations?
We welcome original research papers, case studies, and literature reviews that provide novel insights into destination advertising. Submissions should address the research questions mentioned above and explore the theoretical, methodological, and practical implications of destination advertising in the digital age. We encourage interdisciplinary perspectives and empirical studies that integrate theories from various fields, including marketing, communication, psychology, and tourism.
We look forward to receiving your contributions and engaging in a thought-provoking exploration of destination advertising in the digital age.
Keywords: advertising, destination, digital age, tourism, marketing, social media
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.
